Thursday, April 12, 2012

FEED and Clarins (and Nordstrom too!)

Being the inveterate shopper that I am, it does my bleeding consumer's heart good when I know that I'm spending my dollars with companies who have a social conscience as well as an eye towards improving more than their profits. So, I was really pleased when I came across this collaboration between Clarins and FEED.

For those of you unfamiliar with Clarins, it's a French luxury skin care and cosmetics company that prides itself on its plant-based products and commitment to sustainable practices. FEED is a social-entrepreneurial company founded by Lauren Bush, which utilizes a set donation built into the pricing of each product to provide school meals via the United Nations World Food Program and nutritional initiatives via UNICEF.

Each of these pouches below represent 15 meals that will be provided to hungry children throughout the world. And they're sold exclusively at Nordstrom.

To Left: Clarins FEED 15 Set ($44 value) containing a Hand and Nail Treatment Cream (1.7 oz), Moisture-rich Body Lotion (3.5 oz), and Instant Light Natural Lip Perfector in Shade 01 Rose Shimmer (0.15 oz). To Right: Clarins FEED 15 Set ($54 value) containing a full-sized UV Plus HP Day Screen SPF 40 (1 oz), Moisture Rich Body Lotion (3.5 oz), and Instant Light Natural Lip Perfector (0.15 oz).



I know it's a little weak-sauce to be sitting in my comfortable American home, applying my luxury French skin care products and feeling simultaneously self-satisfied that I've helped provide a meal for 15 hungry children. But the fact is, those are at least 15 more instances when children, somewhere, will be fed. And that's not nothing. Especially when I might be sitting in my comfortable American home, applying luxury skin care products that don't help feed anyone. 

Little things count. And they add up. For FEED, they add up to the tune of some 68,746,730 meals provided to those in desperate need around the world. Take a look at who's being helped and how:



Hope you're all having a great Friday! Thanks so much for stopping by!

1 comment:

  1. hey, that's a fine idea. I mean yes, as you say, there's a massive contradiction in the context, but if we are purchasing luxury products anyway then I suppose tying it in to a humanitarian cause helps somehow...

    ReplyDelete